Search Engine Optimization is the practice of using on-page and off-page tactics to ensure that your page ranks higher on search engines.

Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.

The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

The reality is that SEO is a base of Digital world. Businesses can’t “win” at SEO and then halt their efforts; staying on top by sustaining traffic and increasing conversions will require ongoing efforts and adjustments to Google’s evolving algorithms. Additionally, each business will have different hurdles to overcome to meet their goals. While it may take one business two months to reach certain goals, it could take another twice as a long based on their industry competition, current site design, etc.

Mobile SEO is more important than ever, given that a growing number of search queries are conducted on mobile devices. Infect, Businesses need to get in tune with mobile audiences by optimizing sites and content specifically for them.

Keywords are the words and phrases that searchers use. These are the words that we use when looking for pages, images, videos, blogs, and any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.

Keyword research is generally considered to be the foundation of an SEO campaign. While keyword research certainly isn’t the only approach to improving rankings, it’s fundamentally important. SEO campaigns use keyword research to determine what competitors are ranking for and which words or long-tail phrases should be targeted for on-site optimization. Without keyword research, it’s difficult to know what your target audience is searching for and how to optimize your site accordingly. Search engine optimization (SEO) to content marketing, social media and more.

A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions. 

Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more. An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior. 

Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand who, what, where, when and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.

Performance marketing focuses on programs in which you pay for performance, that is, when specific actions such as clicks, leads or sales occur. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments so it’s essential to have precise tracking tools.

A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase. The funnel metaphor is relevant because it narrows as it progresses, that is the probability of sales decreases at each phase of the funnel.

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property.

Content marketing is so important because it drives potential customers to your website. By creating valuable pieces of content you are able to show potential customers that you are an expert in your industry and might offer products or services that can help them.

There is no “best form” of content marketing. Again, it all depends on your business and the industry that you are in. As the marketing experts, we are iTech Digital will help you determine what the best strategy is going to be for your business moving forward.