Digital Display Advertising Services
Display ads can be targeted in a variety of ways:
- Contextual: The types of content users consume.
- Placement: The types of websites users browse.
- Remarketing: Target users who have visited your website before to attract them back.
- Interest: Target based on online behaviors and sites users browse.
- Topic: Target based on the topic of websites for more relevancy.
- Location / Language: Show ads based on where users are in the world and also what language they speak.
- Demographics: Target users based on their age, gender, income, and more!
Our ultimate goal is to deliver sustainable growth to our clients by helping them create meaningful relationships with their customers through digital marketing.
Let iTech Digital’s digital marketing team help you develop an online marketing strategy to drive more qualified visitors to your site and convert those visitors into leads and sales. What are you waiting for? Contact us today and start dominating the web.
Our Display Advertising ServicesOur display advertising experts leverage numerous platforms to build awareness for your brand, keep your products top of mind for searchers, and to drive more traffic and conversions to your website and landing pages. Some of the display advertising platforms we leverage include:
- Google Display Network: The most easily accessible display ads that can be managed through the Google Ads platform and integrated with Search campaigns.
- Google Display Remarketing: Image or text ads that follow users based on defined criteria. This can also be run through the Google Ads platform.
- Programmatic Providers: Programmatic ads are ads that are served algorithmically on sites using audience and targeting data layered on top of the serving platform. While some of this type of advertising can be done on the Google Display Network, more advanced targeting and placement options require the use of a larger programmatic provider.
- Strategy and Goal Development
- Media Planning and Buying
- Campaign Setup and Optimizations
- Ad Creation and Testing
- Ongoing Measurement and Reporting